Protect Your Data Integrity with Continuous Analytics Monitoring

A correctly implemented tracking setup is a valuable asset. However, digital platforms are not static. A minor code release, a marketing platform update, or a new third-party script can silently break your data collection or introduce serious compliance risks. Without constant vigilance, the integrity of your analytics will degrade over time.

 

Our monitoring service provides the continuous, automated oversight required to maintain data quality and compliance. We act as the expert custodians of your data, ensuring your analytics and marketing tags function exactly as intended, day after day.

+30 Certified Consultants

Experience Across Industries

50+ Successful Projects

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Trusted By Our Clients

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From Reactive Firefighting to Proactive Governance

For many organisations, tracking errors are only discovered weeks after the fact—usually through a nonsensical report, a failed campaign, or a customer complaint. This reactive approach erodes trust in the data and forces specialist teams into a constant cycle of troubleshooting and damage control.


We replace this uncertainty with a proactive framework of governance. Using advanced automated technology, we continuously scan your digital properties to validate your entire data collection infrastructure. Any deviation from the established standard—whether a broken tag, an unauthorised cookie, or a data layer error—triggers an immediate alert.


The result is a system of complete oversight. You move from finding problems by accident to preventing them by design. This provides your teams with data they can trust implicitly and frees them to focus on analysis and growth, instead of technical forensics.

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Ensure Unbroken Data Accuracy

We continuously verify that your tags, cookies, and data layer are implemented correctly, eliminating the data quality issues that lead to flawed reports.

Maintain Continuous Compliance

Our service acts as a persistent audit, verifying that your consent mechanisms are functioning correctly. This ensures no unauthorised trackers are deployed, protecting you from the legal and reputational risk of non-compliance.

Prevent Data Leakage & Breakage

We identify tracking breaks in critical user journeys before they impact your funnels, and detect unauthorised tags that could be leaking data to third parties.

Our Analytics Monitoring Services

Automated Tag & Platform Auditing

We deploy automated scans to continuously verify the implementation and performance of all analytics and marketing tags. This process identifies and flags critical issues – such as missing tags, legacy scripts, or incorrect firing. This ensures your data collection framework remains robust and reliable.

Continuous Cookie & Consent Validation

We monitor all first- and third-party cookies to ensure they align with your consent policies. Our systems validate that your CMP is functioning correctly and that cookies are only deployed when the appropriate consent has been given, providing a persistent audit of your compliance with regulations like GDPR.

Data Layer Validation

The data layer is the foundation of modern analytics. We continuously validate that all required variables are present and populated with correctly formatted data across your site. This prevents the inconsistencies and missing values that corrupt downstream reporting and personalisation efforts.

User Journey & Conversion Path Simulation

We simulate critical user journeys to ensure tracking functions correctly at every step. This proactive testing identifies breaks in your conversion funnels and issues with dynamic content tracking, allowing you to fix them before they impact revenue.

Real-Time Alerting & Governance

Leveraging enterprise-grade platforms like ObservePoint, our service provides real-time alerts on any detected anomalies. These instant notifications, coupled with comprehensive reporting, enable your team to address issues immediately, maintaining control over your entire analytics infrastructure.

The Strategic Benefits of Our Framework

Maintain a Single Source of Truth

With a system of continuous verification, you can have absolute confidence in your analytics data. This builds trust across the organisation and ensures that strategic decisions are based on accurate, reliable information.

Mitigate Compliance & Security Risk

Our monitoring provides a powerful layer of defence against data breaches and regulatory penalties. By immediately flagging unauthorised tags or cookie deployments, we help you prevent data leakage and maintain a defensible compliance posture.

Protect Marketing Spend & ROI

Inaccurate tracking leads to flawed attribution and misallocated marketing budget. By ensuring your campaign tags and conversion pixels are always functioning correctly, we protect the integrity of your performance data and the ROI of your marketing investments.

Increase Operational Efficiency

Free your specialist teams from the time-consuming task of manual audits and reactive problem-solving. Our automated governance framework allows them to focus on high-value activities.

Our Engagement Process

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STEP 1

Scoping & Baselining

We begin with a comprehensive audit to understand your digital ecosystem and define what “correct” looks like. We map your approved tags, document your data layer requirements, and establish the rules for your compliance and governance framework.

STEP 2

Platform Configuration & Implementation

Our specialists configure the automated monitoring platform. We build the scheduled scans, define the critical user journeys for simulation, and establish the custom alert conditions tailored to your business and compliance needs.

STEP 3

Continuous Monitoring & Governance

Once active, we provide ongoing oversight. Our team monitors all alerts, provides regular performance and compliance reports, and works with your teams to rapidly investigate and resolve any issues that arise, ensuring your data integrity is permanently protected.

Google Analytics Case Studies

Tealium Consent Manager Implementation for 1000+ Websites & Mobile Apps

Read Case Study

July 12, 2024

In this case study, we will explore the Tealium Consent Manager implementation for a leading UK bank that operates over 1000 websites & 14 mobile apps. The primary goal was to ensure an exceptional user experience while maintaining the highest levels of compliance across all EU countries. Background Facing the challenge of non-compliant consent…

Read Case Study

Implement Facebook CAPI Tracking with Google Tag Manager

Read Case Study

July 12, 2024

Meta, formerly known as Facebook, is one of the strongest players in the social advertising space, utilised by countless businesses to run advertising campaigns in this social media giant. With the introduction of the “death of the 3rd party cookies” and other privacy measures like ITP by Safari, companies have started implementing Meta’s CAPI…

Read Case Study

Hear it from our clients

TDT has consistently demonstrated deep expertise in platforms like Tealium and Google Tag Manager (GTM), delivering innovative solutions across a wide range of technologies. Their commitment to ensuring accurate and reliable data has been invaluable, particularly for GC’s 100+ clients in the past year. TDT’s ability to swiftly adapt to diverse client requirements, spanning industries from e-commerce to financial services, showcases their flexibility and dedication. Their quick response to changes and evolving needs makes them a trusted partner for delivering tailored, high-quality solutions.

Maryna Burushkina

Founder of GrowthChannel

TagDataTrust have been assisting my team at ICAEW with website tracking this year and I found them to be a very valuable asset. We have found TagDataTrust to be extremely knowledgeable, in particular with more complex tracking considerations. TagDataTrust is extremely thorough in explaining what needs to be done and breaking down anything very technical, so it’s fully understood. They always responds to our requests promptly and are very approachable and efficient at what they do.

Joanne Cooper

Senior Digital Product and Experience Analyst

TagDataTrust have a wealth of knowledge, their work was detailed, thorough and backed up by data. Nothing was too much trouble, from answering a multitude of questions to meeting tight deadlines. They left us with complete confidence in their work and as such, we wouldn’t hesitate to recommend them.

Dave Marks

Head Of Technology

Third-party cookies were becoming a major privacy concern for us. We knew we needed a change, so we turned to TagDataTrust. They impressed us with a powerful solution that completely replaces GAID, giving us back control of our customer data. TagDataTrust’s innovative approach ensures both privacy and security. Now, we can confidently deliver an exceptional customer experience while still owning our data. Special thanks to Mihai at TagDataTrust for making a complex situation clear and easy to understand.

Nicola Tollafield

Marketing Manager

TagDataTrust has been fantastic in both analysing our company requirements and then implementing those requirements in both the google and Matomo analytics work spaces. The insights provided from the analysis have significantly helped to understand our consumer base to provide more enticing products for our customers.

Grant Warren

DevOps & Solutions Architect

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