Introduction In this case study, we will explore the analytics implementation undertaken by our Analytics Implementation consultants for tagging and tracking using Tealium Event Stream for Google Analytics 4 (GA4) for a financial services-based client. The study will also highlight the use of quality checks, including Tealium’s ‘event specifications,’ for event parameter auditing. Background Our […]

Google’s Universal Analytics properties will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties). Protecting insights and decision making is at the forefront of every business – making the switch from UA to GA4 has assured this for many of our partners. Approach Performed ‘discovery’ on key analytics properties within

Across industries, and in this case a historic British Finance and Motoring Institution, it’s important to balance high call volumes and improve customer experience by shifting calls to AI-powered asynchronous messaging. Ergo, replacing dated and ageing Web Chat technology online with state-of-the-art AI service support and escalation, streamlining customer satisfaction whilst reducing inbound telephony volumes

Challenge Ecommerce has become the heart and soul of many businesses, including DIY Retailers. As retail continues to shift further and further into their largest store format “online”, for endless aisles it’s more important than ever to maintain a healthy and meaningful state of decision making through analytics. We need to ensure we’re recognising tried