Achieve Compliant Analytics with Expert CMP Integration

A Consent Management Platform (CMP) is the first step towards compliance. The challenge lies in the technical integration: ensuring your CMP communicates with your tag management system. Without this, you are left with a difficult choice between breaking your analytics or risking non-compliance.

Our service is for organisations that need to move beyond the banner and implement a technically robust framework. We architect the connection between your CMP and your Tag Management System (GTM, Tealium, etc.) to ensure your data collection is compliant, accurate and reliable.

+30 Certified GA4 Consultants

Experience Across Industries

50+ Successful Projects

Smarter Insights, Better Results

Trusted By Our Clients

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From a Compliance Bottleneck to a Data Enabler

Many organisations treat consent as a simple checkbox, only to find their efforts create more problems than they solve. These scenarios are common: we see clients whose analytics data has dropped by 50% after a generic CMP implementation. Some audits showed marketing tags are firing regardless of user consent preferences

Research shows that 87% of consumers will work with a company if there are privacy concerns (McKinsey), a broken consent experience directly damages trust and revenue. Regulatory bodies are intensifying their scrutiny, with independent audits consistently finding that majority of websites are not fully compliant with consent law.

We re-architect this connection. By integrating your CMP’s consent signals directly into the logic of your tag manager, we establish a clear, auditable system. Analytics and marketing tags are configured to fire only when explicit, granular consent is granted by the user, for the specific purpose they have approved.

The result is a framework where compliance and data integrity are no longer in conflict. You gain a defensible position on privacy, build user trust through genuine control, and provide your teams with the high-quality, consented data they need to drive performance.

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Achieve True Consent-Based Activation

We ensure your tag management system respects user choice at a technical level. Our work focuses on configuring the triggers and variables that prevent tags from firing without the correct consent, eliminating compliance ambiguity.

Preserve the Integrity of Your Analytics

A misconfigured integration can decimate your data. We engineer the flow of consent signals to prevent unnecessary data loss, ensuring your analytics platforms receive the maximum volume of high-quality data.

Build a Scalable & Adaptable Framework

We design integrations that are robust enough for complex enterprise needs and flexible enough for the future. Our frameworks are built to handle multiple domains, regions, and the evolution of tracking technologies like Google Consent Mode v2.

Our CMP Integration Services

CMP & Tag Management System Integration

This is our core specialism. We integrate any major CMP (OneTrust, Cookiebot, Didomi, etc.) with enterprise tag managers like Google Tag Manager and Tealium. We configure the data layer, triggers, and variables required for a seamless and reliable technical connection.

Granular Consent Mode & Event Mapping

We implement solutions like Google Consent Mode v2 or custom event-based frameworks, allowing you to map specific user consent choices (e.g., analytics, marketing) to the behaviour of individual tags for more nuanced data collection.

Technical Validation & Audit Trail

We provide end-to-end testing to verify that your tag firing logic correctly reflects user consent status. The outcome is a defensible system that provides clear evidence of your compliant data processing activities.

Cookie & Tag Auditing

To ensure full coverage, we conduct a technical audit to identify all cookies, pixels, and tags currently deployed. We classify each by purpose and ensure it is governed by the correct consent category within your newly integrated framework.

Cross-Platform & App Synchronisation

We ensure a consistent and compliant user experience across your entire digital portfolio. Our expertise extends to synchronising consent choices across web, mobile apps, and other platforms, maintaining data integrity at every touchpoint.

The Strategic Benefits of Our Approach

Maximise Data Collection Within Compliance Boundaries

Our goal is not just to block tags, but to enable compliant data collection. By precisely respecting user choices, our framework allows you to capture all legally permissible, consented data, safeguarding the quality of your analytics.

Enhance User Trust with Transparent Controls

A clear and responsive consent mechanism is a critical brand touchpoint. By providing users with genuine, granular control over their data, you demonstrate respect and transparency, building the trust essential for long-term customer relationships.

Create a Single Source of Truth for Consented Data

Eliminate the data discrepancies and ambiguity caused by a disconnected system. Our integrated framework ensures that the data flowing into your analytics and marketing platforms is reliable, consented, and ready for analysis.

Our Engagement Process

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STEP 1

Discovery & Audit

We begin with a technical deep-dive into your existing environment. Our specialists analyse your CMP configuration, tag management setup, data layer, and current tag deployments to produce a clear report of your current state and identify all integration gaps.

STEP 2

Integration Strategy & Design

Based on the audit, we deliver a detailed integration plan. This document outlines the precise technical strategy, defining the trigger logic, data layer specifications, and consent mapping required to build a robust and compliant framework for your organisation.

STEP 3

Implementation & Validation

Our team works with you to execute the plan. We configure the tag manager, deploy the solution, and conduct end-to-end testing to ensure the system functions as intended. We conclude with a clear set of documentation and knowledge transfer to your team.

Google Analytics Case Studies

Tealium Consent Manager Implementation for 1000+ Websites & Mobile Apps

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July 12, 2024

In this case study, we will explore the Tealium Consent Manager implementation for a leading UK bank that operates over 1000 websites & 14 mobile apps. The primary goal was to ensure an exceptional user experience while maintaining the highest levels of compliance across all EU countries. Background Facing the challenge of non-compliant consent…

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Implement Facebook CAPI Tracking with Google Tag Manager

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July 12, 2024

Meta, formerly known as Facebook, is one of the strongest players in the social advertising space, utilised by countless businesses to run advertising campaigns in this social media giant. With the introduction of the “death of the 3rd party cookies” and other privacy measures like ITP by Safari, companies have started implementing Meta’s CAPI…

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Hear it from our clients

TDT has consistently demonstrated deep expertise in platforms like Tealium and Google Tag Manager (GTM), delivering innovative solutions across a wide range of technologies. Their commitment to ensuring accurate and reliable data has been invaluable, particularly for GC’s 100+ clients in the past year. TDT’s ability to swiftly adapt to diverse client requirements, spanning industries from e-commerce to financial services, showcases their flexibility and dedication. Their quick response to changes and evolving needs makes them a trusted partner for delivering tailored, high-quality solutions.

Maryna Burushkina

Founder of GrowthChannel

TagDataTrust have been assisting my team at ICAEW with website tracking this year and I found them to be a very valuable asset. We have found TagDataTrust to be extremely knowledgeable, in particular with more complex tracking considerations. TagDataTrust is extremely thorough in explaining what needs to be done and breaking down anything very technical, so it’s fully understood. They always responds to our requests promptly and are very approachable and efficient at what they do.

Joanne Cooper

Senior Digital Product and Experience Analyst

TagDataTrust have a wealth of knowledge, their work was detailed, thorough and backed up by data. Nothing was too much trouble, from answering a multitude of questions to meeting tight deadlines. They left us with complete confidence in their work and as such, we wouldn’t hesitate to recommend them.

Dave Marks

Head Of Technology

Third-party cookies were becoming a major privacy concern for us. We knew we needed a change, so we turned to TagDataTrust. They impressed us with a powerful solution that completely replaces GAID, giving us back control of our customer data. TagDataTrust’s innovative approach ensures both privacy and security. Now, we can confidently deliver an exceptional customer experience while still owning our data. Special thanks to Mihai at TagDataTrust for making a complex situation clear and easy to understand.

Nicola Tollafield

Marketing Manager

TagDataTrust has been fantastic in both analysing our company requirements and then implementing those requirements in both the google and Matomo analytics work spaces. The insights provided from the analysis have significantly helped to understand our consumer base to provide more enticing products for our customers.

Grant Warren

DevOps & Solutions Architect

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