Master Your Customer Data with Certified Tealium Experts

We are a certified Tealium partner, specializing in the technical implementation and strategic activation of the Tealium Customer Data Platform. Whether you need to audit Tealium iQ, design a scalable data layer, or build real-time audiences in AudienceStream, we provide the expertise to transform your Tealium platform from a costly expense into a strategic, high-value asset.

Trusted By Our Clients

From a Disconnected Stack to a Unified Strategy

In our experience, many enterprise businesses fail to realize the full ROI of their Tealium investment. Complex martech stacks, legacy setups, and a lack of clear strategy lead to siloed data and underutilized platform features. This disconnected data prevents a unified view of the customer, hindering personalization and accurate measurement.

We resolve these foundational issues so you can move from questioning your setup to leveraging it as a competitive advantage. We empower your teams by creating a robust data governance framework and clear use cases, helping them orchestrate customer experiences that drive real business growth.

Ultimately, a well-architected Tealium platform empowers you to make decisions with confidence. We provide the technical expertise to ensure your CDP is a strategic asset, not just a costly expense.

Build a Reliable Data Foundation

We resolve foundational tracking and data layer issues within Tealium to create a single source of truth. The resulting data is accurate, consistent, and ready for analysis.

Enable Accurate Measurement & Analysis

We implement robust event tracking to capture the specific user interactions that matter, delivering clean, reliable data to your analytics and BI platforms.

Orchestrate Real-Time Customer Experiences

We use Tealium AudienceStream to unify customer profiles and activate audience segments in real time, delivering personalised experiences.

Tealium iQ Tag Management

iQ Audit & Health Check

Our technical audit provides an objective review of your Tealium iQ container. We analyse tag performance, data layer accuracy, load rule logic, and governance practices to identify critical risks and inefficiencies. The outcome is a clear, prioritised roadmap for optimisation, enabling you to fix what is broken and improve what works.

Data Layer Design & Implementation

The data layer is the foundational blueprint for your entire digital analytics and marketing stack. For new implementations or complete overhauls, we architect and deploy a scalable, event-driven data layer that is aligned with your business requirements. We produce a detailed Solution Design Document (SDD) and provide clear guidance to your development teams. We ensure the foundation for your web and mobile properties is clean, efficient, and built to last.

Advanced Tracking & Vendor Tag Deployment

We move beyond basic page views to capture the meaningful user interactions that signal true customer intent. Using advanced features, we configure robust tracking for clicks, form submissions, and video engagement. We then manage the end-to-end deployment of all marketing and analytics tags ensuring data is consistent and reliable across your entire ecosystem.

Tealium Customer Data Platform (AudienceStream)

CDP Strategy & Use Case Development

A successful CDP implementation begins with a clear strategy. We work directly with your stakeholders to translate high-level business goals into a prioritised roadmap of actionable CDP use cases. By mapping customer journeys and identifying key data signals, we define the audiences and activation strategies that will deliver the most significant business impact, ensuring your investment is tied to clear, measurable objectives.

Profile Unification & Identity Resolution

We architect AudienceStream to resolve the core challenge of fragmented data. By configuring robust identity resolution rules and stitching together data from all your sources, we build 360-degree profile for each customer. This process includes defining and enriching key visitor attributes to create the unified view required for truly effective, cross-channel personalisation.

Real-Time Audience Activation

A unified profile is only valuable when it is put to work. We build dynamic audience segments based on real-time behaviours, lifecycle stages, and enriched attributes. We then configure and test the connectors needed to activate these audiences across your martech stack, enabling use cases such as ad suppression for recent purchasers or personalised on-site offers via your CRM and email platforms.

Consent & Privacy Orchestration

We ensure your data collection and activation strategies are compliant with global privacy regulations like GDPR and CCPA. By integrating Tealium with your Consent Management Platform (CMP), we configure your setup to enforce user consent choices at every touchpoint.

Our Enterprise Engagement Process

STEP 1

Discovery

We start with a discovery workshop to understand your business goals, current martech stack, and strategic priorities. This allows us to align on key objectives and define what success looks like for your organization.

STEP 2

Technical Assessment

We conduct a deep-dive technical assessment of your current Tealium setup and data layer. We analyze your existing configuration against best practices to identify critical challenges, risks, and opportunities.

STEP 3

Strategy & Roadmap

Based on our findings, we develop a custom proposal and a strategic roadmap. This document outlines a clear, prioritized plan to resolve issues, implement new use cases, and configure your platform for optimal performance and ROI.

Google Analytics Case Studies

Tealium Consent Manager Implementation for 1000+ Websites & Mobile Apps

July 12, 2024

In this case study, we will explore the Tealium Consent Manager implementation for a leading UK bank that operates over 1000 websites & 14 mobile apps. The primary goal was to ensure an exceptional user experience while maintaining the highest levels of compliance across all EU countries. Background Facing the challenge of non-compliant consent…

Implement Facebook CAPI Tracking with Google Tag Manager

July 12, 2024

Meta, formerly known as Facebook, is one of the strongest players in the social advertising space, utilised by countless businesses to run advertising campaigns in this social media giant. With the introduction of the “death of the 3rd party cookies” and other privacy measures like ITP by Safari, companies have started implementing Meta’s CAPI…

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