We make decisions based on inputs. One of those inputs is data. In decision-making, we tend to account for potential analytics data quality issues (if we are aware of those). Instead of making data-driven decisions, we have to make ‘data-influenced’ decisions. But what happens when we are unaware of the faults in our data? We […]

Google’s decision to discontinue third-party cookies is something that we have been aware of since 2019. Google has now initiated the rollout, impacting 1% of users in Q1 2024, with plans to achieve 100% implementation by Q3 2024. Given that Chrome gets over 60% of traffic for desktop and mobile, this shift is significant – particularly for websites heavily reliant on 3rd Party advertising platforms and programmatic marketing.

In the ever-evolving digital landscape, managing and optimising websites is paramount. With the proliferation of online platforms and the increasing complexity of web analytics, organisations are turning to innovative solutions to streamline their operations. One such solution gaining popularity is Tagging as a Service (TaaS). Understanding Tagging as a Service Tagging is the process of adding